To Create the FUTURE, Start from the FUTURE!

Companies must invest in building an INNOVATION culture. A culture that encourages and supports creative thinking and advances efforts to create new value and new transformative products/services and processes.
An innovation culture is fueled by imagination, curiosity, and future mindsets that will relentlessly focus on unlocking new opportunities to improve their customers’ lives.

And then - to create the FUTURE, start from the FUTURE!

Begin with envisioning new ideas farther into the future, beyond the boundaries of your own thoughts and limiting beliefs...think much bigger, think transformative innovation not just incremental.

Ask yourself: How can I make this future a reality?

When you broaden your thinking, you open up your mind to much bigger possibilities. We often use our reframe framework to transform limiting beliefs into new possibilities.

Also, you want to focus on the OUTCOMES, not just your team's outputs. The outcomes are the actual impact your team has on the company, the customers, and ultimately on the vision of the future that you want to see.

That's how you create the Future by starting from the future. More on FUTURE thinking ways to innovate, here.

This clip was captured during Lital’s fireside chat with Karen Leggett, Manulife’s Global CMO, part of Manulife's Global Marketing Town Hall.