Over the past two decades, some of the most profitable and successful companies such as Amazon, Apple, Facebook, Google, PayPal, Alibaba, Uber— have upended entire industries by adopting a single phenomenon: the platform business model. The platform two-sided networked market is one of the most important economic and social developments of our time. This powerful game-changer creates value by facilitating exchanges between two or more disparate groups, usually consumers and producers. Common examples include recruiters and employees on LinkedIn, drivers and customers on Uber and app developers and mobile users on the Apple and Android App store. Platforms don’t, to use a common phrase, own the means of production— instead, they create the means of connection.
In 2016, four of the top five members of Forbes’s list of most valuable brands were platform companies, as were eleven of the top twenty. And as of early 2017, the top five companies by market cap are all platforms.
The ability to leverage platforms is no longer restricted to Internet upstarts. If your company can use either information or community to add value to what it sells, then there is potential to create a viable platform for your business—or even a platform revolution in your industry. Whether you’re building a platform business or not, you can’t succeed in today’s economy without understanding how platforms work. According to current trends, platforms will make up about 5 percent of the overall S& P 500 by 2020. They’re also on track to make up the majority of the top valuations in the S& P 500 within the next five to ten years. Those who understand the new business model can begin building tomorrow’s platforms in a way that leverages existing assets to create new forms of growth and value. In this program, we will introduce participants to the many ways networked organizations are transforming the business landscape and will provide hands-on strategies and methods for designing, monetizing, and launching your own.
This program been designed for a broad range of professionals leading and working in any sector that is being disrupted by the digital revolution:
- Corporate strategy and business development
- Product & service development and management
- R&D and innovation
- Application development and content management
Questions which this program will answer include:
- Which companies and industries are being transformed by platform business models?
- What are the best practices of the platform pioneers?
- Why is the shift to network markets happening now and what are the drivers of change?
- How is this effecting customers, their needs and expectations?
- What can my company do to adapt and thrive in this new world?
We offer custom programs with a custom itinerary that meets your distinct interests. Programs can be delivered over 0.5 day and up to two consecutive days. The example below outlines a one day program:
09:00AM - 09:10AM
09:10AM - 09:30AM
Introduction to Exponential Technologies
09:30AM - 10:15AM
What is a “Platform” ?
10:15AM - 10:30AM
10:30AM - 11:30AM
11:30AM - 12:00PM
Platform Design Canvas Introduction
12:00PM - 01:00PM
01:00PM - 02:30PM
Platform Design (groups)
02:30PM - 03:30PM
Platform Design Presentations (groups)
03:30PM - 04:00PM
04:00PM - 05:00PM
Outlook into the Future | Exponential Growth
The Platform Revolution program provides the essential steps required to unlock the potential of an economic landscape transformed. By the end of this program, participants should be able to:
- Apply strategies for launching new platforms, monetizing critical mass to case studies and your own organization
- Recognize and know how to compete in winner-take-all markets and one- and two-sided networks
- Understand how traditional pricing models break down in the context of platforms and today’s alternatives
- Describe the principles of platform pricing and how to inform the design of an effective pricing format
- Decide whether to try to “tie” customers to a platform or not – the value of open vs. proprietary networks
- Address the cultural, financial and technology barriers that may block adopting a platform business model